Hi! My name is Yu Li. You can also call me Sheri. I am a Melbourne-based graphic designer currently completing a Master of Design and Production (Graphic Design) at the Victorian College of the Arts (VCA), University of Melbourne, where I also completed a Bachelor of Design (Graphic Design).
I
am passionate about visual system design, typography, and illustration. My practice is grounded in a contemporary
and precise design approach, with a strong focus on clarity.
I emphasise a balanced relationship between aesthetics,
functionality, and expression. I aim to create work that is both visually refined and practically effective, while pursuing sincere and empathetic communication that resonates with viewers.